Day 8

1. Days Notes

02/28/12

The Vienna succession is where we left off last week.

One of the points of confusion when talking about the Vienna succession, don’t say Italy. It’s Austria. Youth movements are in action, because they create reactions. Don’t like machinery so the opposite would be to create everything by hand, returning to a medieval craft. The Vienna succession wasn’t a movement against the industrialization but rather old people. Succession pages are illustrated with hippie like letterforms, older people didn’t want to read it but the magazine was made for the young people so it didn’t matter.

Pushing motifs leads us to modern poster style. Peter Behrens eventually becomes the head of AEG the German power company. Early avocet of san serif type, comprehensive identity package, pioneer of non load bearing walls.

New person is obsessed by the geometric compositions, Peter Behrens loves it. He builds the linoleum pavilion. 1907 hired at AEG, and becomes the artistic advisor. 1908 files for copyright for the logo. Consistent logo, typeface and layout system. Designs a turbine hall, the building reflects what’s inside.

Lucian is exactly like your roommate; he goes to an art exhibition and repaint the house in bright colors that he saw. Kicked out of his home and tries to become a painter only to fail. Being a starving painter, he enters contests to win money to get by. Deadline hits and he doesn’t even have half the painting and submitted it. The people threw it away, asked a real art critic and thought the rest of the peoples images were boring and takes Lucian’s out the trash and loves it. Really a commercial artist. Lucian didn’t like the Bauhaus, conflict with their ideologies.

Plakastil is poster style. Sophistication not literal.

Axis power graphic abstract and makes you think. Allies, illustration focus obvious meanings.

Uncle sam posters are one of the most reproduced pictures in America.

Ludwig hohliwn created masterful poster. Talent and skill overshadowed by the alliance with the losing team. Figure ground play. Influenced by Asian prints. Designers 1936 Olympic posters. He thought posters create by Axis powers were wrong minded. Liked the allied posters because they spoke to the less sophisticated masses.

1918 Daily Herald Influences of the early abstraction and cubism.

Kauffer, flat planes and abstractions. One of the greastest poster designers was A. M. Cassander. 1901-1968

Poster promotions. Dubonnet is a rare piece, considering how you can advertise something through that one word.

DADA a movement of nonsense. Or reaction to war.

DE stilt

Suprematism was influenced by Futurism. Rejects Unitarian function and pictorial respresntation. Constructivism. The only good art serves a purpose.

Video.

2. Personal Thoughts

Vienna is not to be confused with italy vs Austria. Once again the youth create art through reactions towards events in history starting new movements. Peter Behrens becomes the artistic advisor for AEG and then files for copyrights to the logo he created. Lucian being the rebellious stupid teenager paints his parents home while they're out only to be kicked out of his home and assumer the career of the starving artist. The idea of the uncle sam poster is actually from previous german posters telling you to enlist with its phallic symbols. Completely different places. The idea of cubism is very confusing. I guess it's something that is either loved or hated because it makes absolutely no sense to me personally. The video ending the class starts off with scary and horrible organ sounds and continues to be depressing throughout. It seems that everything about Russia is depressing according to the video, from their failures in history to their music choice.

3. Questions

How was the paint that was restricted in the US created? Was it accidental or done with a purpose? The paints that Lucian used to paint his parents home, did he continue to use those bright colors throughout his lifetime?

Day 7

1. Days Notes

02/21/2012

Wrapping up the 1800’s.

John Ruskin, he was born 1918. He becomes the philosophical leader for the arts and craft movement. He asked how can you consciously structure a society? This is the beginning of socialism. In older generations, no one would ever admit they were a socialist.

He had the base idea that things are valuable because they are beautiful. There are several people that are influenced by this.

Video

William Morris

Son of a wealthy merchant. Morris published works by age 24. He was a socialist. Morris becomes involved in book arts. This becomes  popular trend. Morris designs three of his own type faces. Troy, Chaucer, and golden. Designed 644 illustration blocks and other such items. Remember his vine work, tapestry, and wallpaper works. Morris was reacting against the industrial revolution.

Art Nouveau is the reaction of the younger generation towards the older generations. Aubrey Beardsley, Infant terrible. He would have sex with everyone and everything. He was greatly influenced by William Morris. On the sides of the pages on his books were nude nymphs, which was very scandalous at the time, but the style was very similar to William Morris’s work making Morris upset.

Beardsley’s work had a dark sexual-ness feel to his work derived from the Japanese styles.

Alphonse Mucha, when he started off as a young painter he gets a job at a print shop. He was told to do a job just by dumb luck on Christmas eve. He was unable to finish the poster but the person absolutely loved the piece and hired him for a few years. From the late 1800’s to the early 1900’s, Mucha defines the Art Nouveau movement. Known for his stylized hair movement, tile work, playing with depth, flat abstract patterns that create contrast. People would buy books on pattern work.

In America, Art Nouveau is slow to catch on. Another guy in America, Will Bradley is a western cowboy kind of a guy. Innovative work, abstract simple forms while using the negative space. Used photomechanical process to double the image, still based on the Japanese influence. He soon becomes so full of himself that makes “ Bradley his books”.

Henri Van De Velde becomes a important Belgian expressionist in Art Nouveau.

No matter the country Art Nouveau is still called Art Nouveau.

Jugendstil, the youth style. All about the young, vitality and the sexuality. Peter Behrens was inspired by Art Nouveau, first piece was “kiss”. Depicting two women kissing, very scandalous and worrisome in the public. Art school is time to experiment.

Glasgow Scotland, Glasgow school of art. The headmaster notices the students are working on similar ideas and tells the students to meet up and work together. Francis and Margaret Macdonald , sisters, Charles Renee Macintosh and Herbert Mcnair. The work that they are doing are geometric, it has curvilinear elements, but has a rectilinear structure. Notice the floral motifs, symbolisms (carryover from Victorian). Herbert marries Francis and Charles marries Margaret.

Austria: sessionstil,Gustave Kilmt, Kolomon Moser.

2. Personal Thoughts

William Morris creates many pieces of work but anything i have seen in personal life. His work is very detailed and way too green. The Glasgow school of art is similar to our own school. Teachers watching as we progress and putting us together to help each other with works. And maybe by some crazy happenstance that some of the couplings marry each other. Designing a restaurant doesn't seem like the best design job for some people because it doesn't pertain to the everyday person. But the fact is that modern day people pay a lot of attention the the interiors of restaurants especially the younger generations.

3. Questions

Was Ruskin just as full of  himself as Bradley? What makes the spines of books so interesting to people to want to collect them?

Day 5

1.          Days Notes

2/07/12

Study for test

Xylography: printing on wood

Ars Memorandi is an example of block books or block printing.

Gutenberg: textura and gothic lettering.

Once again Gutenberg is just your average joe trying to make some money.

Punch

Matrix

Type Mold

Letters of indulgence (Gutenberg) is an example of letter press printing. Ligature is a two letterforms cast as a single character. Fleuron’s were casted decorative elements. ( mostly used during the Rococo period )

Calenders, science, mathematics all used the Caldarium.

Steven Daye was a amateur, article notes him as illiterate.

How to tell the roman du roi, The top of the L. This kind of type was saved only for the king and his royal family.

Always remember French and rococo together. Their fussy and overly decorative designs.

First inspired by Fournier to an evolved modern style. Around 1790, Bodoni redesigned the roman letterforms with a more geometric and mechanical appearance; he reinvented the serif making them hairlines without brackets. The work of Bodoni reflects to the late 18^th century Neo-Classical style.

Really lame and annoying type rap.

Not as designed as much as they were composed.

You should always be able to recognize the first photograph of nature by Joseph Nepce. In 1814 john hopper was working as an advertising solicitor for the New York Tribune, left to open his own advertising agency. Ephemera, transitory written and printed matter not intended to be retained or preserved. Also known as scrap. Ticket stubs movie tickets post cards etc.

Allegory is the imagery that isn’t literal. Chromolithography. Promotional posters for entertainment definitely didn’t use a press. Chromolithography being applied to canned items. The product itself starting to replace the shopkeepers. Heading into the end of the 1800’s, according to Dorian, things are about to get fun. Name brand items created personal connections for people instead of the generic items. This is about the time when the media starts to manipulate the everyday person on the street. The article have similar image advertisements, depicting how a person should look like or even how things around that person should look.

Entertainment books start to arise besides the bible. Toy-Books. Walter Crane. Always the guy next to person getting noticed. Caldecott awards on children’s books (now).

Kate Greenway used a generous amount of white space, making it clean and angelic. Thomas Nast brought down Boss/Tweeds. He made illustrations as commentary to what was going on at the time. Bicycles started to appear since they were new and popular. The giant Heinz 57 pickle. Started to sell horseradish. Only sells 57 hence the name. Corner of 5^th and 23^rd, flat iron building. The first person to figure out that the people who work for you can be advertisments.

2.          Personal Notes

The beginning slides are basically an overview of what we finished on last weeks class. And also a review of what was just on the quiz. The images on labels started creating connections to help stores attract costumers into buying things, rather than the generic items. About the same time the media started to get involved into social lives. Children's books with gold circle in corner have won the Caldecott award. Illustrated cartoons play as commentary. Heinz 57 iron bill boards on the side of buildings, offered swimming pools and sunning decks for the employers to stay fit and have a healthy glow.

3.          Questions

If the posters they used in stores had color why weren't the a lot more advertisements in color?
How long did it take to attach the sign for Heinz 57 to the side the building and when was it replaced with a new ad?