Day 8

1. Days Notes

02/28/12

The Vienna succession is where we left off last week.

One of the points of confusion when talking about the Vienna succession, don’t say Italy. It’s Austria. Youth movements are in action, because they create reactions. Don’t like machinery so the opposite would be to create everything by hand, returning to a medieval craft. The Vienna succession wasn’t a movement against the industrialization but rather old people. Succession pages are illustrated with hippie like letterforms, older people didn’t want to read it but the magazine was made for the young people so it didn’t matter.

Pushing motifs leads us to modern poster style. Peter Behrens eventually becomes the head of AEG the German power company. Early avocet of san serif type, comprehensive identity package, pioneer of non load bearing walls.

New person is obsessed by the geometric compositions, Peter Behrens loves it. He builds the linoleum pavilion. 1907 hired at AEG, and becomes the artistic advisor. 1908 files for copyright for the logo. Consistent logo, typeface and layout system. Designs a turbine hall, the building reflects what’s inside.

Lucian is exactly like your roommate; he goes to an art exhibition and repaint the house in bright colors that he saw. Kicked out of his home and tries to become a painter only to fail. Being a starving painter, he enters contests to win money to get by. Deadline hits and he doesn’t even have half the painting and submitted it. The people threw it away, asked a real art critic and thought the rest of the peoples images were boring and takes Lucian’s out the trash and loves it. Really a commercial artist. Lucian didn’t like the Bauhaus, conflict with their ideologies.

Plakastil is poster style. Sophistication not literal.

Axis power graphic abstract and makes you think. Allies, illustration focus obvious meanings.

Uncle sam posters are one of the most reproduced pictures in America.

Ludwig hohliwn created masterful poster. Talent and skill overshadowed by the alliance with the losing team. Figure ground play. Influenced by Asian prints. Designers 1936 Olympic posters. He thought posters create by Axis powers were wrong minded. Liked the allied posters because they spoke to the less sophisticated masses.

1918 Daily Herald Influences of the early abstraction and cubism.

Kauffer, flat planes and abstractions. One of the greastest poster designers was A. M. Cassander. 1901-1968

Poster promotions. Dubonnet is a rare piece, considering how you can advertise something through that one word.

DADA a movement of nonsense. Or reaction to war.

DE stilt

Suprematism was influenced by Futurism. Rejects Unitarian function and pictorial respresntation. Constructivism. The only good art serves a purpose.

Video.

2. Personal Thoughts

Vienna is not to be confused with italy vs Austria. Once again the youth create art through reactions towards events in history starting new movements. Peter Behrens becomes the artistic advisor for AEG and then files for copyrights to the logo he created. Lucian being the rebellious stupid teenager paints his parents home while they're out only to be kicked out of his home and assumer the career of the starving artist. The idea of the uncle sam poster is actually from previous german posters telling you to enlist with its phallic symbols. Completely different places. The idea of cubism is very confusing. I guess it's something that is either loved or hated because it makes absolutely no sense to me personally. The video ending the class starts off with scary and horrible organ sounds and continues to be depressing throughout. It seems that everything about Russia is depressing according to the video, from their failures in history to their music choice.

3. Questions

How was the paint that was restricted in the US created? Was it accidental or done with a purpose? The paints that Lucian used to paint his parents home, did he continue to use those bright colors throughout his lifetime?