2/07/12
Study for test
Xylography:
printing on wood
Ars Memorandi is
an example of block books or block printing.
Gutenberg:
textura and gothic lettering.
Once again
Gutenberg is just your average joe trying to make some money.
Punch
Matrix
Type Mold
Letters of
indulgence (Gutenberg) is an example of letter press printing. Ligature is a
two letterforms cast as a single character. Fleuron’s were casted decorative
elements. ( mostly used during the Rococo period )
Calenders,
science, mathematics all used the Caldarium.
Steven Daye was
a amateur, article notes him as illiterate.
How to tell the
roman du roi, The top of the L. This kind of type was saved only for the king
and his royal family.
Always remember
French and rococo together. Their fussy and overly decorative designs.
First inspired
by Fournier to an evolved modern style. Around 1790, Bodoni redesigned the
roman letterforms with a more geometric and mechanical appearance; he
reinvented the serif making them hairlines without brackets. The work of Bodoni
reflects to the late 18th century Neo-Classical style.
Really lame and
annoying type rap.
Not as designed
as much as they were composed.
You should
always be able to recognize the first photograph of nature by Joseph Nepce. In
1814 john hopper was working as an advertising solicitor for the New York
Tribune, left to open his own advertising agency. Ephemera, transitory written
and printed matter not intended to be retained or preserved. Also known as
scrap. Ticket stubs movie tickets post cards etc.
Allegory is the
imagery that isn’t literal. Chromolithography. Promotional posters for
entertainment definitely didn’t use a press. Chromolithography being applied to
canned items. The product itself starting to replace the shopkeepers. Heading
into the end of the 1800’s, according to Dorian, things are about to get fun.
Name brand items created personal connections for people instead of the generic
items. This is about the time when the media starts to manipulate the everyday
person on the street. The article have similar image advertisements, depicting
how a person should look like or even how things around that person should
look.
Entertainment
books start to arise besides the bible. Toy-Books. Walter Crane. Always the guy
next to person getting noticed. Caldecott awards on children’s books (now).
Kate Greenway
used a generous amount of white space, making it clean and angelic. Thomas Nast
brought down Boss/Tweeds. He made illustrations as commentary to what was going
on at the time. Bicycles started to appear since they were new and popular. The
giant Heinz 57 pickle. Started to sell horseradish. Only sells 57 hence the
name. Corner of 5th and 23rd, flat iron building. The first
person to figure out that the people who work for you can be advertisments.
2. Personal Notes
The beginning slides are basically an overview of what we finished on last weeks class. And also a review of what was just on the quiz. The images on labels started creating connections to help stores attract costumers into buying things, rather than the generic items. About the same time the media started to get involved into social lives. Children's books with gold circle in corner have won the Caldecott award. Illustrated cartoons play as commentary. Heinz 57 iron bill boards on the side of buildings, offered swimming pools and sunning decks for the employers to stay fit and have a healthy glow.
3. Questions
If the posters they used in stores had color why weren't the a lot more advertisements in color?
How long did it take to attach the sign for Heinz 57 to the side the building and when was it replaced with a new ad?
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